Start with the Overall Market
Before researching a company, understand the market it operates in. Is the overall market trending upwards? Are investors generally optimistic or cautious? Is volatility increasing? Even strong companies can struggle during periods of widespread market uncertainty. If you're comparing an Australian company with a US company, understanding how each broader market is performing gives important context before looking at the individual business.
Why Market Context Matters
A company's stock performance is influenced by both its business quality and the overall market environment. Experienced investors often start with the market before the stock.